NIDHI - Seed Support System


SR Innovation Exchange (SRiX) is hosting a seed fund with a corpus of Rs 5 crore under the scheme “National Initiative for Developing and Harnessing Innovations - Seed Support System (NIDHI-SSS)" of the Department of Science and Technology.

The basic idea of NIDHI seed support is providing financial assistance to potential startups with promising ideas, innovations and technologies. This would enable some of these incubatee startups with innovative ideas/technologies to graduate to a level where they will be able to raise investments from angel/Venture capitalist or they will reach a position to seek loans from commercial banks /financial institutions. Thus the proposed seed support disbursed by an incubator to an incubatee is positioned to act as a bridge between development and commercialization of innovative technologies/products/services in a relatively hassle free manner.

Eligibility Conditions for start-ups to apply for seed support:

Incubatee should be a registered company in India

Incubatee has to be an Indian start-up. This support is not meant for Indian Subsidiaries of MNCs/foreign companies. Persons holding Overseas Citizens of India (OCI), Persons of Indian Origin (PIO) would be considered as Indian citizens for the purpose of this scheme.

The share holding by Indian promoters in the incubate start up should be at least 51%.

Selection Criteria:

Here is a list of make/break criteria for applicants:

There must be at-least one dedicated entrepreneur involved in the venture

There must be a formal business plan

The idea and team should be technically sound

The venture and the team must have high ethical & professional standards

The venture must have a strong technology/knowledge component

The team should show potential and credibility for raising money in future

The venture must be registered as a private limited company

The entrepreneur(s) must be willing to share equity in the venture

The applicant must be or willing to be resident incubatee of SRiX before investment

Applications for the seed fund will be reviewed based on criteria such as (but not limited to):

Is amount of funding requested enough to reach critical milestone?

Does the venture have a clear, potentially significant/singular value proposition

How big/fast growing is the potential market?

Are target customers clearly identified?

How credible is the technology? (Is PoC credible in the opinion of subject-matter experts?)

Are there regulatory/certification/policy risks?

What are the sources of sustainable competitive advantage (eg. novelty, patentability, etc.)?

What is the quality of the business plan (revenue model, product roadmap, market segments, etc.)?

Areas to be covered under the financial assistance include :

Product development

Testing and trials

Test Marketing


IPR issues

Any other area as deemed necessary and recommended by the Management Committee.

For further queries please contact:

+91 80080 25400

Startup’s supported by NIDHI SSS at SRiX

Name of startup HiltBrands India Private Limited
Address #1489, 5th Cross, 29th main road, BTM layout 2nd stage, Bengaluru-560076, India.
Website of startup
Domain area HealthTech
Financial year 2021-22
Description Hilt is the company limited by shares and is engaged in the business of sell, purchase, dealing, import, export, branding, resale, wholesale, retail, and act as agents, distributors, and suppliers of Ayurvedic medicines, health care and non prescribed drugs, spices and masalas and other products.
Logo TBI in India
Name of startup Zithara Technologies Private Limited
Address Plot no.18, Praneeth Westwoods, Survey No.124/KHA, Gopanpally (V), Serilingampally (M), Hyderabad RangaReddy TG 500032 IN.
Website of startup
Domain area FinTech
Financial year 2021-22
Description The company is incorporated with an object to create a marketing technology platforms for rewards built using UPI protocal.
Logo TBI in India
Name of startup Clearcals Private Limited
Address No. 16 - 317 / 106, Symphony Park Homes, Patancheru, Hyderabad, Telangana - 502319, India.
Website of startup
Domain area HealthTech
Financial year 2022-23
Description Clearcals is a digital health and nutrition startup founded in April 2020. Hint is an advanced health-tech application developed to make evidence-based nutrition care accessible. Providing personalized lifestyle interventions to patients suffering from and individuals at risk of chronic diseases is their area of interest.
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Name of startup LookBooks Tech Private Limited
Address 11-7 140/3, A-36 Huda Colony, Saroor Nagar, Hyderabad, Telangana - 500035, India.
Website of startup
Domain area RetailTech
Financial year 2022-23
Description Weedeo is a mobile app where online purchasing is made easy for customers through video shopping simulating an offline shopping experience. It provides a hassle-free experience for online shoppers by connecting them to real stores anywhere in India via live streaming, enabling them to have a look at the product real time before buying.
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Name of startup Autoyos Private Limited
Address 11No.19-19/1, 2nd Floor, South End Road, Basavanagudi, Bangalore KA 560004 IN.
Website of startup
Domain area Health Tech
Financial year 2022-2023
Description Ultimate solution for digital wellness and healthy eyes - all-in-one mobile app EyeD designed to protect and reduce your eye strain.
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SRiX - SR Innovation Exchange

SRiX helps startups build innovative products using hardware and software technologies such as IoT, AI, VR/AR, and Data Analytics in the strategic areas of Agriculture, Healthcare, Environment & Education by providing Maker Spaces, Technology Innovation Labs, Business Incubation, and market access with a Go-To-Market strategy.

Contact us

SR Innovation Exchange (SRiX)

SR University Campus

Hasanparthy , Warangal

Telangana 506371

  : +91-80080 25400


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